Direct mail advertising leader Valpak amplified a message of awareness and education to its audience of over 41 million homes in February 2022. With the support of Crayola, the brand that sparks imagination through color, the company launched its "Celebrate Our CommUNITY: A Tribute to Black History Month" campaign.

The cover of the Valpak envelope featured a coloring page, and there is another coloring page found inside. 5,000 of the envelopes won a coupon for a free Colors of the World product inside while every envelope has a $.50 off coupon. Those that colored and posted their image were entered into a running to be randomly selected to win $500, and another $500 in Crayola product for the school of their choice.