Partnership:

Valpak and Merlin Entertainments

Description:
At Valpak, our strategic marketing partnerships empower businesses to break through the clutter and engage consumers with memorable, direct-to-mailbox experiences. We're excited to kick off our annual summer collaboration with LEGOLAND! This June, 44 million Valpak envelopes will feature one of four exclusive LEGOLAND covers, highlighting the nearest park. Each envelope includes a Kids Go Free ticket offer, and some lucky families will discover real family four-packs of tickets! Explore more savings at Valpak.com and enter for a chance to win a trip for four to the LEGOLAND park of your choice. Special thanks to Brent, Lindsay, and our amazing teams for crafting this standout consumer experience!
Partnership Opportunity:
Valpak/Publishing
Company:
Valpak
Partner/Category:
Merlin Entertainments /Attractions
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Contest / Sweepstakes
Discount / Special Offer / Promo Code
Insert (FSI)
On Pack
Media Elements:
Direct Mail
Direct Marketing
Email
Mailer
Micro site
Online
Print Advertising
Product Giveaways

Website and Social Media

Created On:
2024-06-05
Last Modified on:
2024-06-05
Companies Involved
Chris B
Chris B Director of Marketing Partnerships & Promotions Valpak
Brent Q
Brent Q LEGOLAND North America - Partnership & Promotions Manager Merlin Entertainments
Tuck

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