Partnership:

Valpak and Tennis Channel

Description:

The Tennis Channel partnered with Valpak in celebration of the 2020 Roland Garros (The French Open). 

The partnership consisted of Valpak running Tennis Channel ads to 10MM households within Tennis Channels' key demographics. The ads contained a promo code that gave fans $22 off Tennis Channel Plus. Valpak was also one of the present sponsors on Tennis Channel Plus.

Additionally, Tennis Channel ran billboards at The french open and other tournaments presenting Valpak. The billboards read "Game, Set, Save at Valpak.com." Valpak and Tennis Channel also presented each other on their respective websites and social media channels. 

Partnership Opportunity:
Valpak/Advertising
Company:
Valpak
Partner/Category:
Tennis Channel /Television
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Insert (FSI)
On Pack
Premiums / Giveaways
Media Elements:
Direct Marketing
Mailer
Micro site
Online
Other
Print Advertising
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2022-03-08
Companies Involved
Neil R
Neil R VP Marketing & Brand Partnerships Tennis Channel
Tuck

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