Description:
This summer, Valpak and Wendy's served up a sweet summer treat, BOGOs on the new Frosty Fusions and more! In August, Wendy's took over more than 40 million Valpak envelope covers to present the new Frosty Fusion lineup, additional savings across the entire menu and a chance to instantly win Wendy's gift cards.Promotion Highlights:
🍦 Cool Creative: Consumers swooned over the new Frosty Fusions™ in three crave-worthy flavors — OREO® Brownie, Pop-Tarts® Strawberry, and Caramel Crunch!
🥄Spoonful of Savings: An advertising insert inside the specially marked envelope offered discounts at participating local Wendy’s locations
🎉 Sweet Treats (Instant Win): 500 Wendy’s gift cards valued at $20 each — were randomly inserted into lucky Valpak envelopes! Winners nationwide.
Partnership Category:
Publishing
Company:
Partner/Category:
Wendy's /Dining
Timing:
August 3rd Quarter 2025
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Discount / Special Offer / Promo Code
Insert (FSI)
On Pack
Insert (FSI)
On Pack
Media Elements:
Banner Ads
Direct Mail
Direct Marketing
Mailer
Online
Print Advertising
Product Giveaways
Direct Mail
Direct Marketing
Mailer
Online
Print Advertising
Product Giveaways
Created On:
2025-09-05
Last Modified on:
2025-09-05
Companies Involved
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