Partnership:

Valpak and Wendy's

Description:

Valpak and Wendy's Partner to Present Free Nuggs, a Chance to Win and More Savings!


Consumers across America have a very tasty reason to watch their mailboxes this February. Valpak®, trusted source for exclusive local and national savings, is teaming up with fast-food restaurant brand Wendy’s® to bring consumers plenty of deals on their favorite Wendy’s menu items.


Along with unbeatable offers on other products and services consumers love, Valpak is filling its flagship Blue Envelope with chances to save at participating Wendy’s locations nationwide. All envelopes include an offer for free 10-piece nuggets with any purchase for new users of the Wendy's app*, as well as the chance to instantly win a $20 Wendy's gift card.** The interior of all Valpak envelopes will also feature an origami activity in which consumers can fold their own paper French fries and fry box, adding whimsy and delight to their Blue Envelope experience.


As an added bonus, approximately 36.1 million homes will receive envelopes highlighting a BOGO Dave’s Single® cheeseburger deal, which can be redeemed using the two-sided coupon within the envelope, plus even more chances to save on Wendy’s menu items. The partnership also has major reach, extending across the Valpak product suite to touch consumers via USPS Informed Delivery and a jumbo postcard campaign (2.5 million homes).


Over 52 million households nationwide will receive these compelling offers featuring everyone’s favorite redheaded hamburger icon, with both brands anticipating high consumer engagement.

Partnership Opportunity:
Valpak/Dining
Company:
Valpak
Partner/Category:
Wendy's /Dining
Timing:
February 1st Quarter 2024
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Discount / Special Offer / Promo Code
Insert (FSI)
On Pack
Premiums / Giveaways
Media Elements:
Direct Mail
Direct Marketing
Email
Mailer
Mobile
Print Advertising
Product Giveaways
Social Media
Created On:
2024-02-01
Last Modified on:
2024-02-01
Companies Involved
Tuck

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