Partnership:

Van Leeuwen and Kraft

Description:

Van Leeuwen Ice Cream teamed up with Kraft on a creative summer promotion featuring Kraft Mac & Cheese.

The unique partnership created a one-of-a-kind summer treat: mac and cheese ice cream. Kraft collaborated with Van Leeuwen to introduce a Kraft Mac & Cheese ice cream flavor. This limited edition ice cream combined Van Leeuwen's decadent ice cream with the famous cheesiness of Kraft Macaroni & Cheese.

The Kraft Macaroni & Cheese ice cream was sold at Van Leeuwen locations nationwide as well as online. It launched at retail locations July 14 in conjunction with National Macaroni & Cheese Day at $12 USD. It was available at all the Van Leeuwen stores in New York City, Los Angeles and Houston on that same day. New Yorkers could also sample the limited-edition flavor for free at an ice cream truck in Union Square.

Partnership Opportunity:
Van Leeuwen/Dining
Partner/Category:
Kraft /CPG
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2021-07-14
Last Modified on:
2021-07-27
Companies Involved
Tuck

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