Partnership:

VENOM and Ducati

Description:
Sony Pictures Entertainment teamed with Ducati on VENOM to showcase the Scrambler brand which played a supporting role for the Eddie Brock character. They used the collaboration to engage their loyal fans and reinforce their brand positioning, reach out to prospective owners and drive interest for those new to motorcycling inspired by the film. Between the integration into the film and stunt sequences, capturing behind-the-scenes footage and asset creation both companies have seen a great response from all target audiences.
Partnership Opportunity:
VENOM/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Ducati /Automotive
Timing:
October 4th Quarter 2018
Target:
Male
Teens
Adults
Promotional Elements:
Product Demonstrations / Sampling
Other
Media Elements:
Online
Product Placement
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-11-13
Companies Involved
Sony Pictures Entertainment
Tuck

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