Partnership:

VENOM and Spencer's

Description:
Sony Pictures Entertinament teamed with Spencer's to celebrate the theatrical release of VENOM. Spencer’s spent the weeks prior to the release ramping up support of VENOM's big screen debut by bringing the film to local shopping malls across the country and provided all consumers who walked through their stores a scratch-off card that gave them a chance to win dollars off of movie tickets. The retailer featured fully-themed windows in all of their locations, as well as online and social support.

The partnership also included branded clothing and movie-themed custom items, such as posters, hats, costumes and more. Fans could visit their local Spencer’s store to check out and purchase the collection of merchandise in support of the nation’s new favorite anti-hero.

Partnership Opportunity:
VENOM/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Spencer's /Retail
Timing:
October 4th Quarter 2018
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Discount / Special Offer / Promo Code
Premiums / Giveaways
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-12
Companies Involved
Sony Pictures Entertainment
Tuck

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