Partnership:

Venom: Let There Be Carnage and 5-hour ENERGY

Description:

Sony Pictures teamed with 5-hour ENERGY to celebrate the theatrical release of VENOM: LET THERE BE CARNAGE. 

To celebrate the release Venom was featured on the bottle of 5-hour ENERGY's new flavor, Cool Mint Lemonade. The Cool Mint Lemonade 4-packs came with a Venom figure while supplies lasted. 

5-hour ENERGY also hosted an Instagram filter contest where fans of the movie could use a filter that transformed them into Venom. The 'Energy Meets Power' sweepstakes gave fans a chance to win prizes such as an Apple iMac, Prism+ C240 monitor and Venom desk mats. 


Partnership Opportunity:
Venom: Let There Be Carnage/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
5-hour ENERGY /CPG
Timing:
September 3rd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
AR / VR
Licensed Product
In-Store / Retail
On Pack
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-10-01
Last Modified on:
2021-10-05
Companies Involved
Sony Pictures Entertainment
Tuck

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