Partnership:

Versace and Ford

Description:
Versace partnered with Ford to preview several looks featuring its blue oval logo during Milan Fashion Week. The logo was featured on leather jackets, trousers, sneakers, hoodies and button-down shirts. The latter was layered kinkily with a silky lace top and a leopard-print fur coat.

The collaboration was inspired by the excitement of buying your first car.

The partnership was promoted at the event itself as well as across both brands' social media channels.

Partnership Opportunity:
Versace/Fashion
Partner/Category:
Ford /Automotive
Timing:
January 1st Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Tuck

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