.

Companies Involved:


Partnership:

Kellogg's Cold Cereals and Crayola

Description:

Kellogg's partnered with Crayola on a unique "Color & Win" promotion. 

The partnership included Kellogg's re-branding their most popular cereals to a limited-edition black & white design. Consumers were then encouraged to color in the black and white boxes using Crayola crayons and markers. After they colored-in their boxes, consumers could then bring their boxes to life using a web-based AR.

Additionally, consumers who bought the limited-edition black & white design also had a chance to receive Crayola prize packs.

The black & white limited-edition packs were available at all major retailers in Australia from July-August.  

Companies Involved:

Crayola

Crayola

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Kellogg's Cold Cereals

TYPE

CPG

TIMING

July, 3rd Quarter 2019

COMPANY

PARTNER(S)

Crayola

CATEGORY

Toys

PROMOTIONAL ELEMENTS

Licensed Product
On Pack
Other

MEDIA ELEMENTS

Online
Other
Signage
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Jul 10, 2019

Last Modified on:

Jul 17, 2019

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2024 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.