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McDonald's Trick Treat Win <span>and</span> HyperX

Companies Involved:


Partnership:

McDonald's Trick Treat Win and HyperX

Description:

HyperX partnered with McDonalds for the Trick Treat Win sweepstakes.

The two companies collaborated on the nationwide promotion with HyperX serving as the top tier gaming prizing partner for Trick Treat Win.

HyperX  provided three tiers of prizing:  Trip for 4 to the HyperX Esports Arena in Las Vegas, 5 PC Gaming rigs, 10,000 new consumer gaming headsets.  McDonalds' Trick Treat Win promotion provided HyperX with significant brand exposure in-game as well as with in-store signage, POP, radio, and on food products.  The partnership met all data compliance requirements when it came to code creation and distribution. 

Companies Involved:

HyperX

HyperX

McDonald's Corp.

McDonald's Corp.


PARTNERSHIP OPPORTUNITY

McDonald's Trick Treat Win

TYPE

Dining

TIMING

October, 4th Quarter 2018

COMPANY

PARTNER(S)

HyperX

CATEGORY

Gaming & Esports

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
Premiums/Giveaways

MEDIA ELEMENTS

In-Game/In-App Integration
Mobile
Online
Print Advertising
Product Giveaways
Radio Spot
Social Media
TV Spot

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Family
Female
Male
Teens

Created On:

Oct 21, 2019

Last Modified on:

Nov 4, 2019

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