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Partnership:

Humane Society and The Ellen Show

Description:

The Ellen Show partnered with The Humane Society of the United States (HSUS) and Furbo to raise awareness and money for HSUS.

The partnership included Ellen introducing a segment on her show titled "Get These Pets Right Meow" that was sponsored by Furbo. The segment featured pets at local shelters that could use a "Furever Home." To kick-off, the partnership Furbo donated $100,000 to HSUS. 

Additionally, Ellen hosted the Furbo x HSUS Dog Camera Livestream on her Ellentube.com.

Fans were able to visit ellentube.com/furbo to learn more about how to adopt a dog in their area. 

With Humane Society affiliates, they rescue and care for thousands of animals every year through their animal rescue team’s work and other hands-on animal care services. They are constantly working with some of the world’s biggest companies to reform and improve their treatment of animals. Through the courts and the ballot box, they fight to improve legal protections for animals and train law enforcement to help stop animal cruelty.

PARTNERSHIP OPPORTUNITY

Humane Society

TYPE

Non-Profit Organizations

TIMING

November, 4th Quarter 2019

COMPANY

PARTNER(S)

The Ellen Show

CATEGORY

Television

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
Other
Premiums/Giveaways

MEDIA ELEMENTS

Celebrity Appearance/Endorsement
Mobile
Online
Other
Product Placement
Social Media
TV Spot

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Family
Female
Male
Teens

Website and Social Media

Created On:

Nov 25, 2019

Last Modified on:

Apr 8, 2020

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