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Gears 5 <span>and</span> Pringles

Partnership:

Gears 5 and Pringles

Description:

Xbox partnered with Kellogg's to celebrate the gaming release of GEARS 5 with a Pringles promotion.

Pringles debuted the "Hunger Hammer" headphones as part of the partnership with GEARS 5. The branded headphones were promoted on Twitch with Pringles hiring gaming influencers to test the headphones while playing GEARS 5.

Additionally, as part of the partnership, select cans of Pringles had a code that unlocked a three-day boost in the game. To participate, fans purchased select cans of Pringles or other specially-marked Kellogg's products and then upload a picture of the receipt to the promotional website and redeem the in-game benefit.

PARTNERSHIP OPPORTUNITY

Gears 5

TYPE

Gaming & Esports

TIMING

December, 4th Quarter 2019

COMPANY

PARTNER(S)

Pringles

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Discount/Special Offer/Promo Code
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media

FRANCHISE

Gears of War

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Dec 2, 2019

Last Modified on:

Dec 11, 2019

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