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Xbox partnered with Kellogg's to celebrate the gaming release of GEARS 5 with a Pringles promotion.
Pringles debuted the "Hunger Hammer" headphones as part of the partnership with GEARS 5. The branded headphones were promoted on Twitch with Pringles hiring gaming influencers to test the headphones while playing GEARS 5.
Additionally, as part of the partnership, select cans of Pringles had a code that unlocked a three-day boost in the game. To participate, fans purchased select cans of Pringles or other specially-marked Kellogg's products and then upload a picture of the receipt to the promotional website and redeem the in-game benefit.
Gears 5
Gaming & Esports
December, 4th Quarter 2019
Pringles
CPG
Branded Content
Discount/Special Offer/Promo Code
Licensed Product
Mobile
Online
Signage
Social Media
Gears of War
Adults
Female
Male
Teens
Dec 2, 2019
Dec 11, 2019
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