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HyperX <span>and</span> eBay

Companies Involved:


Partnership:

HyperX and eBay

Description:

HyperX partnered with eBay on a promotion auctioning off HyperX products for charity.

The partnership consisted of HyperX collaborating with eBay to auction off 19 limited edition JuJu Smith-Schuster Cloud MIX gaming headsets with all of the proceeds going to charity.

HyperX collaborated with Smith-Schuster to create a special headset design the color scheme of Smith-Shuster's team with his signature on the buckles. Additionally, 19 limited edition headsets, a number chosen in honor of his #19 jersey, were auctioned on eBay with proceeds benefiting the Juju Foundation. The sleeve of each headset box auctioned was signed personally by Juju.

HyperX and Smith-Schuster teamed with eBay to bring this limited quantity of Cloud MIX headsets to its more than 183 million shoppers. The promotion started on Sunday, Feb. 23 at 10AM PST.  Gamers could bid on the JuJu Smith-Schuster edition of Cloud MIX while supplies lasted as well as browse eBay’s broad selection of gaming products from HyperX.

Companies Involved:

HyperX

HyperX


PARTNERSHIP OPPORTUNITY

HyperX

TYPE

Gaming & Esports

TIMING

February, 1st Quarter 2020

COMPANY

PARTNER(S)

eBay

CATEGORY

Online

PROMOTIONAL ELEMENTS

Branded Content
Collectible
Event/Activation/Experiential

MEDIA ELEMENTS

Celebrity Appearance/Endorsement
Influencers/Brand Ambassadors
Mobile
Online
Other
Social Media

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Feb 20, 2020

Last Modified on:

Feb 20, 2020

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