.
OVERWATCH LEAGUE <span>and</span> HyperX

Partnership:

OVERWATCH LEAGUE and HyperX

Description:

Blizzard partnered with HyperX on a promotion celebrating OVERWATCH LEAGUE.

The partnership consisted of Blizzard making HyperX the official memory partner of OVERWATCH LEAGUE. Blizzard and HyperX collaborated to integrate HyperX branding into several aspects of OVERWATCH LEAGUE competition.

The esports league transitioned to entirely online competition for the duration of the COVID-19 global crisis.

PARTNERSHIP OPPORTUNITY

OVERWATCH LEAGUE

TYPE

Gaming & Esports

TIMING

April, 2nd Quarter 2020

COMPANY

PARTNER(S)

HyperX

CATEGORY

Gaming & Esports

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Apr 24, 2020

Last Modified on:

May 20, 2020

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.