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Blizzard partnered with HyperX on a promotion celebrating OVERWATCH LEAGUE.
The partnership consisted of Blizzard making HyperX the official memory partner of OVERWATCH LEAGUE. Blizzard and HyperX collaborated to integrate HyperX branding into several aspects of OVERWATCH LEAGUE competition.
The esports league transitioned to entirely online competition for the duration of the COVID-19 global crisis.
Gaming & Esports
April, 2nd Quarter 2020
HyperX
Gaming & Esports
Branded Content
Event/Activation/Experiential
Mobile
Online
Social Media
Adults
Female
Male
Teens
Apr 24, 2020
May 20, 2020
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