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Marketing Partnerships Marketing Partnerships
Harry Potter <span>and</span> Vera Bradley

Partnership:

Harry Potter and Vera Bradley

Description:

Warner Bros. Consumer Products partnered with Vera Bradley to release a limited-edition collection of Harry Potter items.

The partnership consisted of Vera Bradley releasing a limited-edition collection of items inspired by Harry Potter. The collection included handbags, backpacks and more.

The items featured Harry Potter branding with some having "Home to Hogwarts" print based on the four houses of the wizarding school. 

The collection was available at Vera Bradley stores as well as on its website and select retailers.

 

PARTNERSHIP OPPORTUNITY

Harry Potter

TYPE

Other

TIMING

July, 3rd Quarter 2020

COMPANY

PARTNER(S)

Vera Bradley

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
Collectible
In-Store/Retail
Licensed Product
On Pack
Other

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media

TARGET

Adults
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Jul 23, 2020

Last Modified on:

Aug 13, 2020

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