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Marketing Partnerships Marketing Partnerships
Harry Potter <span>and</span> K-Swiss

Partnership:

Harry Potter and K-Swiss

Description:

Warner Bros. partnered with K-Swiss to create and release shoes inspired by HARRY POTTER.

The partnership consisted of K-Swiss to release a collection of footwear inspired by the HARRY POTTER game Quidditch. 

Items include the HARRY POTTER x K-Swiss Firebolt Hypercourt Express 2 which was designed based on the Quidditch broom from HARRY POTTER. Shoes in the collection were also wrapped in paper designed to resemble the Daily Prophet newspaper from HARRY POTTER.

Additional benefits to fans were unlocked by scanning keys that come with the shoes on the Wizarding World app.

PARTNERSHIP OPPORTUNITY

Harry Potter

TYPE

Other

TIMING

August, 3rd Quarter 2020

COMPANY

PARTNER(S)

K-Swiss

CATEGORY

Sporting Goods

PROMOTIONAL ELEMENTS

Branded Content
Collectible
In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media

TARGET

Adults
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Aug 3, 2020

Last Modified on:

Aug 3, 2020

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