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Peanuts <span>and</span> Riachelo x Brazilian Carnival

Companies Involved:


Partnership:

Peanuts and Riachelo x Brazilian Carnival

Description:

  • In 2019, Peanuts was selected among more  than 200 brands that  Riachuelo represents,  celebrating the long-term  partnership between the  two companies   
  • Over 2 Million people  participated in the  parades in Recife and  Salvador, and the events  were broadcasted live on all major cable networks throughout the territory to 50+ million people   
  • The activation tied into a national in-store GWP campaign in 300+  Riachuelo stores

Companies Involved:

Peanuts Worldwide

Peanuts Worldwide


PARTNERSHIP OPPORTUNITY

Peanuts

TYPE

Live Entertainment

TIMING

1st Quarter 2019

COMPANY

PARTNER(S)

Riachelo x Brazilian Carnival

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Event/Activation/Experiential
Licensed Product
Window Clings/Banners/Decals

MEDIA ELEMENTS

Celebrity Appearance/Endorsement
Influencers/Brand Ambassadors
Product Giveaways
Social Media
TV Spot
Vehicle Wrap

TARGET

Family

Website and Social Media

Created On:

Aug 13, 2020

Last Modified on:

Aug 13, 2020

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