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Marketing Partnerships Marketing Partnerships
Harry Potter <span>and</span> Build-A-Bear

Partnership:

Harry Potter and Build-A-Bear

Description:

Warner Bros. Consumer Products partnered with Build-A-Bear Workshop on a collection celebrating HARRY POTTER.

The partnership consisted of a collection of Build-A-Bear stuffed animal offerings inspired by the Wizarding World of HARRY POTTER. It gave customers the chance to dress their bear in a HARRY POTTER Hogwarts House garb with themed robes from Gryffindor, Slytherin, Ravenclaw and Hufflepuff.

PARTNERSHIP OPPORTUNITY

Harry Potter

TYPE

Other

TIMING

September, 3rd Quarter 2020

COMPANY

PARTNER(S)

Build-A-Bear

CATEGORY

Other

PROMOTIONAL ELEMENTS

Branded Content
Licensed Product

MEDIA ELEMENTS

Mobile
Online

TARGET

Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Sep 1, 2020

Last Modified on:

Sep 1, 2020

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