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MULAN <span>and</span> 1-800-FLOWERS.com

Companies Involved:


Partnership:

MULAN and 1-800-FLOWERS.com

Description:

Walt Disney Studios partnered with 1-800-FLOWERS.com to promote the release of MULAN.

The partnership consisted of a sweepstakes in which a winner received a private screening of MULAN. The screening took place for the winner and up to 100 guests at playdate theater and the Brave Awakening Orchid.

To enter, fans had to post their answer to the Sweepstakes question posed on the 1-800-FLOWERS.com Facebook page on March 12, 2020. There was a limit of one entry per person. The entry period ran from March 12 through March 27, 2020.

This partnership was for the originally planned theatrical release of the film, not the Disney+ release.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

MULAN

TYPE

Streaming

TIMING

September, 3rd Quarter 2020

COMPANY

PARTNER(S)

1-800-FLOWERS.com

CATEGORY

Online

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
Event/Activation/Experiential
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Sep 9, 2020

Last Modified on:

Sep 23, 2020

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