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Walt Disney Studios partnered with 1-800-FLOWERS.com to promote the release of MULAN.
The partnership consisted of a sweepstakes in which a winner received a private screening of MULAN. The screening took place for the winner and up to 100 guests at playdate theater and the Brave Awakening Orchid.
To enter, fans had to post their answer to the Sweepstakes question posed on the 1-800-FLOWERS.com Facebook page on March 12, 2020. There was a limit of one entry per person. The entry period ran from March 12 through March 27, 2020.
This partnership was for the originally planned theatrical release of the film, not the Disney+ release.
Streaming
September, 3rd Quarter 2020
1-800-FLOWERS.com
Online
Branded Content
Contest/Sweepstakes
Event/Activation/Experiential
Premiums/Giveaways
Mobile
Online
Adults
Family
Female
Male
Sep 9, 2020
Sep 23, 2020
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