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MULAN <span>and</span> Republic of Tea

Companies Involved:


Partnership:

MULAN and Republic of Tea

Description:

Walt Disney Studios partnered with The Republic of Tea to celebrate the release of MULAN.

Disney collaborated with Republic of Tea to celebrate MULAN with the MULAN Warrior Green Tea. The branded tea had flavors of ripe strawberries and a touch of vanilla that could be enjoyed either hot or cold.

The MULAN Warrior Green Tea was promoted on Republic of Tea's website by encouraging customers to enjoy a tea-centered watch party of the film. 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

MULAN

TYPE

Streaming

TIMING

September, 3rd Quarter 2020

COMPANY

PARTNER(S)

Republic of Tea

CATEGORY

Beverages

PROMOTIONAL ELEMENTS

Branded Content
Licensed Product
On Pack

MEDIA ELEMENTS

Mobile
Online

TARGET

Adults
Family
Female
Male
Teens

Website and Social Media

Created On:

Sep 9, 2020

Last Modified on:

Sep 9, 2020

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