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MULAN <span>and</span> Ruthie Davis

Companies Involved:


Partnership:

MULAN and Ruthie Davis

Description:

Walt Disney Studios partnered with Ruthie Davis to celebrate the release of MULAN.

Disney collaborated with Ruthie Davis to release a line of footwear inspired by the MULAN. The collection included several shoes that all incorporated branding and imagery from the film into the designs. 

The collection was available on Ruthie Davis' website and at in-stores.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

MULAN

TYPE

Theatrical

TIMING

September, 3rd Quarter 2020

COMPANY

PARTNER(S)

Ruthie Davis

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Other

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Sep 10, 2020

Last Modified on:

Sep 10, 2020

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