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Marketing Partnerships Marketing Partnerships
Friends <span>and</span> Igloo

Partnership:

Friends and Igloo

Description:

Warner Bros. Consumer Products partnered with Igloo to celebrate the television series FRIENDS.

The partnership consisted of Warner Bros. Consumer Products collaborating with Igloo to create a themed Igloo Playmate Cooler inspired by the show. This special-edition cooler included the FRIENDS logo and was designed for FRIENDS fans to showcase their favorite show outdoors.

PARTNERSHIP OPPORTUNITY

Friends

TYPE

Television

TIMING

September, 3rd Quarter 2020

COMPANY

PARTNER(S)

Igloo

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Sep 24, 2020

Last Modified on:

Oct 14, 2020

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