.
STAR WARS: THE MANDALORIAN <span>and</span> Polaroid

Companies Involved:


Partnership:

STAR WARS: THE MANDALORIAN and Polaroid

Description:

Disney and Lucasfilm collaborated with Polaroid to promote the Disney+ series, THE MANDALORIAN.

The partnership celebrated THE MANDALORIAN with an exclusive camera and film. Polaroid reworked the design for its analogue Polaroid Now camera with special-edition film for the partnership. The promotion urged fans to use the Polaroid camera to create their own adventures like THE MANDALORIAN.

The partnership included themed Polaroid Now instant camera and Polaroid i-Type Colour Film featuring the Child from THE MANDALORIAN. The special edition camera was also packaged in cases and colours inspired by the armor worn by THE MANDALORIAN in the series.

 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

STAR WARS: THE MANDALORIAN

TYPE

Streaming

TIMING

October, 4th Quarter 2020

COMPANY

PARTNER(S)

Polaroid

CATEGORY

Tech

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online

TARGET

Adults
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Oct 1, 2020

Last Modified on:

Nov 2, 2020

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.