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Ryan's World <span>and</span> Macy's

Partnership:

Ryan's World and Macy's

Description:

pocket.watch collaborated with Macy's to promote RYAN'S WORLD at the Macy's Thanksgiving Parade.The first-of-it's-kind partnership brought a RYAN'S WORLD character in the parade with an exclusive balloon. Red Titan, a character created on Ryan's YouTube channel and a key part of the RYAN'S WORLD universe, received his very own float in the Macy's Thanksgiving Parade. Red Titan is the first character from a YouTube show to score such a promotional spot.

PARTNERSHIP OPPORTUNITY

Ryan's World

TYPE

Streaming

TIMING

October, 4th Quarter 2020

COMPANY

PARTNER(S)

Macy's

CATEGORY

Live Entertainment

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential

MEDIA ELEMENTS

Mobile
Online
Other

TARGET

Adults
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Oct 30, 2020

Last Modified on:

Jun 16, 2021

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