.

Companies Involved:


Partnership:

Peanuts and Omega Watches

Description:

The Omega Speedmaster Silver Snoopy Award 50th Anniversary features everyone’s favorite beagle in a spacesuit. And that’s not all: Snoopy becomes a canine astronaut within the magical universe of this chronograph.

Omega has unveiled a new anniversary Speedmaster featuring an embossed silver rendition of the same skipping Snoopy surrounded by stars on the 9 o’clock subdial.

However, the real magic is reserved for the caseback, which serves as a mini screen for a cool animation featuring three cosmic elements: a texturized moon (applied to the sapphire via a process called micro-structured metallization), a small Earth disk that spins in sync with the small second's hand, and Snoopy sitting inside a tiny command module ready for take-off.

Fourteen seconds after the chronograph function is actuated, Snoopy flies to the far side of the Moon in a smooth arch thanks to what Omega calls a “magic hand”. The count of 14 is a nod to the role that the original Omega Speedmaster played during the Apollo 13 mission.

The 42mm watch comes with a blue fabric strap and is presented in a special Apollo 13 box along with a magnifying glass so you can get geeky over the details. Fans should be sure to look for the iconic “Dot over Ninety” on the tachymeter scale and the classic quote, “Eyes on the Stars”, which is hidden within the black universe of the caseback.

Companies Involved:

Peanuts Worldwide

Peanuts Worldwide


PARTNERSHIP OPPORTUNITY

Peanuts

TYPE

Television

TIMING

Current

COMPANY

PARTNER(S)

Omega Watches

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Licensed Product

MEDIA ELEMENTS

Online
Print Advertising
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Female
Male

Website and Social Media

Created On:

Nov 9, 2020

Last Modified on:

Jan 6, 2021

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