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Barbie <span>and</span> Hello Kitty

Companies Involved:


Partnership:

Barbie and Hello Kitty

Description:

Mattel partnered with Hello Kitty to create a range of co-branded Barbie and Hello Kitty products.

Mattel and Sanrio collaborated to launch a range of products featuring both Barbie and Hello Kitty. The product line included apparel, accessories, footwear and health & beauty offerings. The product line rolled out early 2021.

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

Barbie

TYPE

Fashion

TIMING

November, 4th Quarter 2020

COMPANY

PARTNER(S)

Hello Kitty

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail

MEDIA ELEMENTS

Mobile
Online

TARGET

Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

Nov 9, 2020

Last Modified on:

Nov 9, 2020

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