Whole Foods <span>and</span> Progressive Insurance

Partnership:

Whole Foods and Progressive Insurance

Description:

Whole Foods partnered with Progressive Insurance on a Thanksgiving promotion.

The partnership consisted of a promotion in which Whole Foods insured Thanksgiving with Progressive. The insurance promotion by Whole Foods and Progressive served as backup in case people had mistakes while preparing holiday meals at home. The promotion created The Turkey Protection Plan which offered Thanksgiving customers a $35 gift card to Whole Foods in case their home-cooked turkey went awry.

PARTNERSHIP OPPORTUNITY

Whole Foods

TYPE

Retail

TIMING

November, 4th Quarter 2020

PARTNER(S)

Progressive Insurance

PROMOTIONAL ELEMENTS

Branded Content
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
TV Spot

TARGET

Adults
Female
Male
Teens

Created On:

Nov 11, 2020

Last Modified on:

Dec 14, 2020

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