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Marketing Partnerships Marketing Partnerships
Xbox Series X <span>and</span> Taco Bell

Companies Involved:


Partnership:

Xbox Series X and Taco Bell

Description:

Microsoft Xbox partnered with Taco Bell to promote the release of the XBOX SERIES X gaming platform.

The partnership consisted of a giveaway in which Taco Bell customers had the exclusive chance to win the XBOX SERIES X console before it launched. Starting September 24, 2020, Taco Bell customers who bought any medium or large drink received an exclusive code that could be entered for a chance to win the XBOX SERIES X. There were up to 3 entries per day per participant.

Companies Involved:

Microsoft Xbox

Microsoft Xbox


PARTNERSHIP OPPORTUNITY

Xbox Series X

TYPE

Gaming & Esports

TIMING

November, 4th Quarter 2020

COMPANY

PARTNER(S)

Taco Bell

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack
Premiums/Giveaways
Product Bundle

MEDIA ELEMENTS

Mobile
Online
Product Giveaways

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Nov 11, 2020

Last Modified on:

Dec 14, 2020

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