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Marketing Partnerships Marketing Partnerships
Rubik's <span>and</span> Red Bull

Partnership:

Rubik's and Red Bull

Description:

Rubik's partnered with Red Bull to celebrate the 40th anniversary of the Rubik's Cube.

The partnership consisted of Red Bull presenting the "Rubik's Cube World Cup" competition. This co-branded competition was streamed on Red Bull's official Twitch channel on November 7, 2020 and featured competitors attempting to solve the Rubik's cube in the quickest time.


PARTNERSHIP OPPORTUNITY

Rubik's

TYPE

Gaming & Esports

TIMING

November, 4th Quarter 2020

PARTNER(S)

Red Bull

CATEGORY

Beverages

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Created On:

Nov 11, 2020

Last Modified on:

Dec 14, 2020

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