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Marketing Partnerships Marketing Partnerships
Xbox Series X <span>and</span> Bojangles

Companies Involved:


Partnership:

Xbox Series X and Bojangles

Description:

Xbox partnered with fast food chain Bojangles on a promotion celebrating the XBOX SERIES X gaming console. 

The partnership consisted of Bojangles and Xbox teaming to give Twitter users the chance to win a co-branded XBOX SERIES X with a Bojangles-themed design. Twitter users who retweeted and followed the Bojangles Twitter account were entered for a chance to win the special-edition console.

Companies Involved:

Microsoft Xbox

Microsoft Xbox


PARTNERSHIP OPPORTUNITY

Xbox Series X

TYPE

Gaming & Esports

TIMING

November, 4th Quarter 2020

COMPANY

PARTNER(S)

Bojangles

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
Product Giveaways
Social Media

TARGET

Adults
Family
Female
Male
Teens

Website and Social Media

Created On:

Nov 13, 2020

Last Modified on:

Nov 13, 2020

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