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Marketing Partnerships Marketing Partnerships
Nintendo <span>and</span> Starlight Children's Foundation

Companies Involved:


Partnership:

Nintendo and Starlight Children's Foundation

Description:

Nintendo of America partnered with nonprofit the Starlight Children's Foundation to bring Nintendo gaming stations to children being treated in hospitals.

Nintendo collaborated with Starlight Children's Foundation in a continuation of their years-long partnership to roll out gaming stations to hospitalized children. These Nintendo Switch gaming stations gave children access to Nintendo games and allowed them to distract themselves from the negative sides of treatment.

As a result of the partnership, hospitalized kids had access to 25 Nintendo games with which to distract themselves including "Super Mario Party" and "The Legend of Zelda: Breath of the Wild."

Companies Involved:

Nintendo of America

Nintendo of America


PARTNERSHIP OPPORTUNITY

Nintendo

TYPE

Gaming & Esports

TIMING

January, 1st Quarter 2021

COMPANY

PARTNER(S)

Starlight Children's Foundation

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Branded Content
Premiums/Giveaways

MEDIA ELEMENTS

Product Giveaways

TARGET

Family
Female
Kids (6-11)
Male
Preschool
Tweens

Website and Social Media

Created On:

Jan 11, 2021

Last Modified on:

Jan 28, 2021

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