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Pebbles <span>and</span> International Delight

Companies Involved:


Partnership:

Pebbles and International Delight

Description:

Post Consumer Brand partnered with International Delight to create Fruity Pebbles and Cocoa Pebbles coffee creamers. 

To celebrate its 50th birthday Pebbles moved its brand from the cereal bowl to the coffee mug with the popular cereal brand's marketing partnership with International Delight coffee creamer.

Post captured the fun and creative aspects of their flavored cereal to add excitement to the first cup of joe in the morning with their partnership with International Delight.

Companies Involved:

Post Consumer Brands

Post Consumer Brands


PARTNERSHIP OPPORTUNITY

Pebbles

TYPE

Dining

TIMING

January, 1st Quarter 2021

COMPANY

PARTNER(S)

International Delight

CATEGORY

Beverages

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Male
Teens

Created On:

Jan 12, 2021

Last Modified on:

Jan 28, 2021

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