Companies Involved:

Paramount Consumer Products & Experiences

Partnership:

Nickelodeon and NFL

Description:

Nickelodeon partnered with the NFL for a special presentation of an NFL Wildcard Playoff game on Nickelodeon.

The partnership consisted of Nickelodeon partnering with the NFL to broadcast the 2021 Saints and Bears game on Nickelodeon. The presentation integrated Nickelodeon's branding, characters and graphic into the game. The commentary was supplemented with input from the kid hosts of Nickelodeon shows. The stands of the game were digitally filled with beloved Nickelodeon characters such as Spongebob and Hey Arnold.

Additionally, the normal NFL graphics were adjusted to be more in with the color scheme and style of Nickelodeon. The field goal posts were shown to have Spongebob's face between the uprights. Following the game, the winning team's coach Sean Payton was slimed.

Companies Involved:

Paramount Consumer Products & Experiences

PARTNERSHIP OPPORTUNITY

Nickelodeon

TYPE

Television

TIMING

January, 1st Quarter 2021

COMPANY

Paramount Consumer Products & Experiences

PARTNER(S)

NFL

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential

MEDIA ELEMENTS

Mobile
Online
Product Placement
Social Media

TARGET

Adults
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Jan 12, 2021

Last Modified on:

Mar 29, 2021

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Companies Involved:

Paramount Consumer Products & Experiences

Partnership:

Nickelodeon and NFL

Description:

Companies Involved:

Paramount Consumer Products & Experiences

PARTNERSHIP OPPORTUNITY

TYPE

TIMING

COMPANY

PARTNER(S)

CATEGORY

PROMOTIONAL ELEMENTS

MEDIA ELEMENTS

TARGET

Website and Social Media

Created On:

Last Modified on:

You have used of 5 free views remaining for the week...

Marketing Partnerships is powered by