Nickelodeon partnered with the NFL for a special presentation of an NFL Wildcard Playoff game on Nickelodeon.
The partnership consisted of Nickelodeon partnering with the NFL to broadcast the 2021 Saints and Bears game on Nickelodeon. The presentation integrated Nickelodeon's branding, characters and graphic into the game. The commentary was supplemented with input from the kid hosts of Nickelodeon shows. The stands of the game were digitally filled with beloved Nickelodeon characters such as Spongebob and Hey Arnold.
Additionally, the normal NFL graphics were adjusted to be more in with the color scheme and style of Nickelodeon. The field goal posts were shown to have Spongebob's face between the uprights. Following the game, the winning team's coach Sean Payton was slimed.
Jan 12, 2021
Mar 29, 2021