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Marketing Partnerships Marketing Partnerships
Animal Crossing: New Horizons <span>and</span> ColourPop

Companies Involved:


Partnership:

Animal Crossing: New Horizons and ColourPop

Description:

Nintendo partnered with ColourPop to launch a makeup line celebrating ANIMAL CROSSING: NEW HORIZONS.

Nintendo and ColourPop teamed to create a makeup line that featured characters from ANIMAL CROSSING: NEW HORIZONS. ANIMAL CROSSING characters such as the Able Sisters, Tom Nook, Celeste and Blathers and more. Each character had a corresponding color palette in the collection which ranged from green four-pan, purple, orange and brown or even bright pink.

There was also a social media giveaway component which gave fans the chance to win a Nintendo Switch,  ANIMAL CROSSING game as well as the entire ColourPop x Animal Crossing: New Horizons Collection. To enter, fans had to like, reply and follow the official announcement from ColourPop's Twitter.

Companies Involved:

Nintendo of America

Nintendo of America


PARTNERSHIP OPPORTUNITY

Animal Crossing: New Horizons

TYPE

Gaming & Esports

TIMING

January, 1st Quarter 2021

COMPANY

PARTNER(S)

ColourPop

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Jan 25, 2021

Last Modified on:

Jan 25, 2021

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