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Marketing Partnerships Marketing Partnerships
Spotify <span>and</span> Barilla

Partnership:

Spotify and Barilla

Description:

Streaming conglomerate Spotify partnered with Barilla to create 8 different Spotify playlists that equal cooking times for differing Barilla pastas.

The playlist names combined the top four most popular music genres in Italy with spaghetti, penne rigate, lingune, and fusilli pastas. The playlists are updated periodically in order to offer more variety to listeners.

Barilla's "Playlist Timer" campaign added a new, fun spin on home cooking. The partnership allowed people to listen to music while cooking with an unconventional timer. The brands intergration also encouraged people to stay upbeat and to stay home to cook.

 


PARTNERSHIP OPPORTUNITY

Spotify

TYPE

App

TIMING

January, 1st Quarter 2021

PARTNER(S)

Barilla

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Other

MEDIA ELEMENTS

Direct Marketing
Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Created On:

Jan 25, 2021

Last Modified on:

Jan 28, 2021

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