Universal Music Group collaborated with The LEGO Group on a promotion that created Vidiyo.
The two companies partnered to create Vidiyo which was a playful and innovative music video maker whose experience was designed to expand children's creativity and passion for music.
Vidiyo combined the LEGO universe, LEGO mini figures and augmented reality with Universal Music Group's licensed contracts to create a TikTok-esque experience that was targeted at children.
The partnership also ensured that new music, challenges, and inspirational content were added regularly to keep Vidiyo fresh and relevant.
Universal Music Group
Feb 1, 2021
Mar 4, 2021