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Marketing Partnerships Marketing Partnerships
Verizon <span>and</span> Fortnite

Partnership:

Verizon and Fortnite

Description:

Verizon partnered with Epic Games for a Fortnite promotion surrounding the Super Bowl. 

The exciting promotion consisted of Verizon launching a virtual football stadium inside Fortnite. In addition to the virtual stadium, the partnership also created a virtual livestreamed concert as well as a TV commercial and several live activations at the stadium where the Super Bowl was played. 

Gamers were able to visit the virtual stadium in Fortnite in the game's Creative Mode in order to see NFL players and professional gamers compete in several virtual games that were viewable via livestream.



PARTNERSHIP OPPORTUNITY

Verizon

TYPE

Communications

TIMING

February, 1st Quarter 2021

PARTNER(S)

Fortnite

CATEGORY

Gaming & Esports

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential

MEDIA ELEMENTS

In-Game/In-App Integration
Mobile
Online

TARGET

Adults
Family
Female
Male
Teens

Created On:

Feb 2, 2021

Last Modified on:

Feb 17, 2021

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