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Marketing Partnerships Marketing Partnerships
Twitch <span>and</span> Dunkin'

Partnership:

Twitch and Dunkin'

Description:

Dunkin' has leveled up their partnered with Twitch to become the Official Fan Fuel of Twitch North America. 

The partnership between the breakfast and donuts chain with the leading interactive live streaming service saw Dunkin' keep fans runnin' with great coffee, satisfying treats, and new menu items. With a shared passion for engaging consumers, Dunkin' and Twitch collaborated on custom activation plans that reward viewers.

During their offical fan debut, Twitch and Dunkin' featured several exclusive challenges, rewards, and events, which inlcuded

  • Dunkin' Challenge:
    • Using custom Twitch extensions, viewers were able to predict certain outcomes within a compeition to win prizes. Prizes included the latest gaming consoles, swag, Twitch gift cards and more!
  • Dunkin' Runs:
    • In streams sponsored by Dunkin', twitch streamers litterally ran on Dunkin' as they tried to oulast competitors in gameplay.
  • Entitlement Event:
    • Dunkin' was the premiere host of the Twitch Rivals Tournament that featured custom activations.

The unique collaboration helped establish Dunkin' presense within the gaming community, as well as developed new interactive expereiences that enabled Twitch viewers to run on Dunkin'.


PARTNERSHIP OPPORTUNITY

Twitch

TYPE

App

TIMING

February, 1st Quarter 2021

PARTNER(S)

Dunkin'

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
Other

MEDIA ELEMENTS

Direct Marketing
Email
Influencers/Brand Ambassadors
In-Game/In-App Integration
Mobile
Online
Product Placement
Social Media

TARGET

Adults
Family
Female
Male
Teens

Created On:

Feb 25, 2021

Last Modified on:

Mar 12, 2021

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