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Best Friends Animal Society <span>and</span> Ally Financial

Companies Involved:


Partnership:

Best Friends Animal Society and Ally Financial

Description:

Best Friends Animal Society teamed with Ally Financial on a promotion that supported animal welfare across the United States.

Ally Financial along with Alex Bowman, driver of the Ally-sponsored No. 48 Chevrolet Camaro ZL1 1LE of Hendrick Motorsports, on a promotion benefitting Best Friends Animal Society. In each city that hosted a NASCAR Cup Series race, Ally donated $33,000 to Best Friends' shelters. 

Additionally, Alex Bowman drove a Best Friends-themed car with a branded paint scheme in honor of the animals the nonprofit works to save. After the promotion ran its course, Best Friends auctioned off Bowman's race-worn helmet with proceeds going to the nonprofit.

Companies Involved:

Best Friends Animal Society

Best Friends Animal Society


PARTNERSHIP OPPORTUNITY

Best Friends Animal Society

TYPE

Non-Profit Organizations

TIMING

March, 1st Quarter 2021

COMPANY

PARTNER(S)

Ally Financial

CATEGORY

Financial & Insurance

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
Premiums/Giveaways

MEDIA ELEMENTS

Influencers/Brand Ambassadors
Mobile
Online
Product Placement

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Mar 8, 2021

Last Modified on:

Aug 5, 2021

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