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Marketing Partnerships Marketing Partnerships
Raya and the Last Dragon <span>and</span> Raddish Kids

Companies Involved:


Partnership:

Raya and the Last Dragon and Raddish Kids

Description:

Walt Disney Studios partnered with meal subscription service Raddish Kids on a promotion celebrating the release of RAYA AND THE LAST DRAGON.

The promotion consisted of a Dinner and a Movie partnership in which customers could download a free downloadable Raddish cooking kit to enjoy with the movie. The digital cooking kit featured recipes that the family could make as a group and enjoy while they watch the movie at home through Disney+ Premier Access.

The foods in the downloadable cooking kit from Raddish celebrated the Southeast Asian culture depicted in the magical world of the film.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Raya and the Last Dragon

TYPE

Theatrical

TIMING

March, 1st Quarter 2021

COMPANY

PARTNER(S)

Raddish Kids

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Mar 8, 2021

Last Modified on:

Mar 17, 2021

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