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Walt Disney Studios partnered with meal subscription service Raddish Kids on a promotion celebrating the release of RAYA AND THE LAST DRAGON.
The promotion consisted of a Dinner and a Movie partnership in which customers could download a free downloadable Raddish cooking kit to enjoy with the movie. The digital cooking kit featured recipes that the family could make as a group and enjoy while they watch the movie at home through Disney+ Premier Access.
The foods in the downloadable cooking kit from Raddish celebrated the Southeast Asian culture depicted in the magical world of the film.
Theatrical
March, 1st Quarter 2021
Raddish Kids
Dining
Branded Content
Premiums/Giveaways
Mobile
Online
Social Media
Family
Female
Kids (6-11)
Male
Teens
Tweens
Mar 8, 2021
Mar 17, 2021
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