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Online video network Tastemade partnered with candy-maker Mars on an exciting Easter promotion.
The partnership consisted of Mars and Tastemade, along with Pinterest, working together to create several videos that celebrate Mars candies such as Dove Silky Smooth Promises and M&M's Minis for Easter.
Each video produced by the partnership was a do-it-yourself video that showed how to craft various treats from the Mars products. For example, one hack video demonstrated how to dye Easter eggs without an egg dipper.
Tastemade
Streaming
March, 1st Quarter 2021
Mars
CPG
Branded Content
Mobile
Online
Other
Family
Female
Kids (6-11)
Male
Teens
Tweens
Mar 9, 2021
Mar 17, 2021
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