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Marketing Partnerships Marketing Partnerships
Tastemade <span>and</span> Mars

Partnership:

Tastemade and Mars

Description:

Online video network Tastemade partnered with candy-maker Mars on an exciting Easter promotion.

The partnership consisted of Mars and Tastemade, along with Pinterest, working together to create several videos that celebrate Mars candies such as Dove Silky Smooth Promises and M&M's Minis for Easter.

Each video produced by the partnership was a do-it-yourself video that showed how to craft various treats from the Mars products. For example, one hack video demonstrated how to dye Easter eggs without an egg dipper. 


PARTNERSHIP OPPORTUNITY

Tastemade

TYPE

Streaming

TIMING

March, 1st Quarter 2021

PARTNER(S)

Mars

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Mobile
Online
Other

TARGET

Family
Female
Kids (6-11)
Male
Teens
Tweens

Created On:

Mar 9, 2021

Last Modified on:

Mar 17, 2021

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