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Marketing Partnerships Marketing Partnerships
Raya and the Last Dragon <span>and</span> McDonald's

Companies Involved:


Partnership:

Raya and the Last Dragon and McDonald's

Description:

Walt Disney Studios and Disney Plus partnered with McDonald's for a Happy Meal program promoting the release of RAYA AND THE LAST DRAGON which debuted in theaters and on Disney Plus for an additional fee.


The partnership consisted of a Happy Meal program in which RAYA AND THE LAST DRAGON branding was used on McDonald's Happy Meals in addition to Happy Meal toys patterned after the characters. Characters from the film such as Raya and her dragon were represented with their very own Happy Meal toys.

In addition to the contents and packaging of the Happy Meals, there was RAYA signage in-store at McDonald's locations as well as the McDonald's website. 


The McDonald's website also included interactive RAYA AND THE LAST DRAGON content including downloadable activity sheets with more RAYA AND THE LAST DRAGON content available through the McPlay app.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Raya and the Last Dragon

TYPE

Theatrical

TIMING

March, 1st Quarter 2021

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack
Other
Window Clings/Banners/Decals

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media

TARGET

Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Mar 10, 2021

Last Modified on:

Mar 17, 2021

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