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Marketing Partnerships Marketing Partnerships
Raya and the Last Dragon <span>and</span> obé fitness

Companies Involved:


Partnership:

Raya and the Last Dragon and obé fitness

Description:

Walt Disney Studios and Disney Plus partnered with obé  fitness on a promotion celebrating the release of RAYA AND THE LAST DRAGON.

The partnership consisted of Disney collaborating with obé to create fitness lessons based on the film. The movie's themes of girl-power and unlocking your inner warrior paired perfectly with the values of obé fitness.

The movie's action sequences were inspired by martial arts traditions that were integrated into the fitness lessons constructed by obé instructors.

The partnership was promoted across social media and using interviews with obé instructors.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Raya and the Last Dragon

TYPE

Theatrical

TIMING

March, 1st Quarter 2021

COMPANY

PARTNER(S)

obé fitness

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Mar 10, 2021

Last Modified on:

Mar 17, 2021

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