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Raya and the Last Dragon <span>and</span> Omsom

Companies Involved:


Partnership:

Raya and the Last Dragon and Omsom

Description:

To promote the release of RAYA AND THE LAST DRAGON, Walt Disney Studios collaborated with Asian food company Omsom.

The partnership consisted of Disney collaborating with the Southeast Asian brands to launch a limited-edition drop of food and recipes inspired by RAYA AND THE LAST DRAGON.

Omsom released a collection food products and exclusive recipes that celebrated the region depicted in the movie. All the items in the drop of Omsom products included RAYA AND THE LAST DRAGON branding.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Raya and the Last Dragon

TYPE

Theatrical

TIMING

March, 1st Quarter 2021

COMPANY

PARTNER(S)

Omsom

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Mar 10, 2021

Last Modified on:

Mar 10, 2021

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