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To promote the release of RAYA AND THE LAST DRAGON, Walt Disney Studios collaborated with Asian food company Omsom.
The partnership consisted of Disney collaborating with the Southeast Asian brands to launch a limited-edition drop of food and recipes inspired by RAYA AND THE LAST DRAGON.
Omsom released a collection food products and exclusive recipes that celebrated the region depicted in the movie. All the items in the drop of Omsom products included RAYA AND THE LAST DRAGON branding.
Theatrical
March, 1st Quarter 2021
Omsom
CPG
Branded Content
In-Store/Retail
On Pack
Mobile
Online
Social Media
Adults
Female
Male
Teens
Mar 10, 2021
Mar 10, 2021
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