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Marketing Partnerships Marketing Partnerships
Raya and the Last Dragon <span>and</span> Sanzo

Companies Involved:


Partnership:

Raya and the Last Dragon and Sanzo

Description:

Walt Disney Studios teamed up with sparkling water brand Sanzo on a promotion celebrating the release of RAYA AND THE LAST DRAGON.

The partnership played on the important motif of Water which is emphasized throughout the movie. Disney collaborated with the first Asian American inspired sparkling water, Sanzo, started by Filipino American Sandro Rocco to celebrate the movie. 

The partnership focused on Sanzo's Calamansi flavored water, a tart citrus fruit native to the Philippines and other parts of Southeast Asia. The partnership with RAYA AND THE LAST DRAGON  included a custom TV spot, social media promtion, and a takeover of the beverage’s website by RAYA.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Raya and the Last Dragon

TYPE

Theatrical

TIMING

March, 1st Quarter 2021

COMPANY

PARTNER(S)

Sanzo

CATEGORY

Beverages

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Mar 10, 2021

Last Modified on:

Mar 10, 2021

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