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Gabby's Dollhouse <span>and</span> Snip-its

Partnership:

Gabby's Dollhouse and Snip-its

Description:

DreamWorks Animation partnered with Snip-its to bring an exciting partnership of themed services in salons for the new series, Gabby’s Dollhouse.

Snip-its’ retail promotion brought Gabby’s Dollhouse to life in their salons through custom character-themed services, exclusive video content in-store, and sweepstake giveaways.

For a limited time, themed add-on services were available that corresponded with Gabby and her feline friends. While children enjoyed watching the television show, they could receive different services from ‘cat ear’ buns just like Gabby’s headband, CatRat colored hair spikes, Cakey’s Sprinkle Party with tinsel strands, and Pandy Paw’s mini manicure.

At the end of their haircut adventure, children could have their own “unboxing” moment like Gabby, where themed premium toys were dispensed through the in-store Magic Box.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

Gabby's Dollhouse

TYPE

Streaming

TIMING

January, 1st Quarter 2021

COMPANY

PARTNER(S)

Snip-its

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
In-Store/Retail

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Mar 11, 2021

Last Modified on:

Mar 17, 2021

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