.

Companies Involved:


Partnership:

Raya and the Last Dragon and LG OLED TV

Description:

Walt Disney Studios partnered with LG OLED TV on a promotion that celebrated the release of RAYA AND THE LAST DRAGON.

Walt Disney Studios collaborated with LG OLED TV on a multi-faceted promotion celebrating the film. The partnership consisted of LG OLED TV being an offical tech partner for the movie. The LG OLED TV, with its intense color, made for the ideal viewing experience for the vibrant film. 

LG OLED TVs promoted the film with a custom co-branded TV Spot as well as social media pushes. 

Additionally, LG OLED TVs sponsored a red carpet live stream event for the film, "Learn to Draw."

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Raya and the Last Dragon

TYPE

Theatrical

TIMING

March, 1st Quarter 2021

COMPANY

PARTNER(S)

LG OLED TV

CATEGORY

Tech

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential

MEDIA ELEMENTS

Mobile
Online
Social Media
TV Spot

TARGET

Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Mar 15, 2021

Last Modified on:

Apr 19, 2021

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.