.
Barb & Star Go to Vista Del Mar  <span>and</span> Sweet Flower

Partnership:

Barb & Star Go to Vista Del Mar and Sweet Flower

Description:

Lionsgate partnered with the LA-based cannabis boutique Sweet Flower to celebrate the release of BARB & STAR GO TO VISTA DEL MAR. Sweet Flower created a fabulous kit that paired perfectly with the film and allowed people to #TakeTheTrip with Barb & Star!

“Barb & Star’s Shimmer Kit” was a curated cannabis kit that included a jar of “Trish’s Delight” cannabis, a Sweet Flower grinder, rolling papers, a lighter, Mamma Mia Lemon Cakes, and Artet Cannabis Canned Cocktails. Plus, every kit included a free rental code to watch the film.

“Shimmer Kits” were available for purchase in Sweet Flower’s four Los Angeles locations and also delivered to celebs, press, and influencers to celebrate the release – these deliveries garnered millions of impressions for the kit and film!

Companies Involved:

Lionsgate

Lionsgate


PARTNERSHIP OPPORTUNITY

Barb & Star Go to Vista Del Mar

TYPE

Theatrical

TIMING

February, 1st Quarter 2021

COMPANY

PARTNER(S)

Sweet Flower

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack
Other
Window Clings/Banners/Decals

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Female
Male

Website and Social Media

Created On:

Mar 15, 2021

Last Modified on:

Apr 19, 2021

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.